Moxie Beauty is a new company that makes clean high-performing products formulated for Indian hair, weather and habits. In the last 5 months that it has been in existence it has registered a phenomenal growth. The company’s main marketing tools are Facebook and Instagram, as these offer strategic advantages that are transforming their business growth trajectories.
TL Rupika who works as Head of Staff and Entrepreneur in Residence at Moxie Beauty , a Gurugram company, operating from DLF Phase 4, had this to say about Facebook marketing. She said these are sophisticated tools that offer several advantages including:
Reaching the right audience. According to Rupika, meta ads are like digital matchmakers, using advanced algorithms to analyse user data and find folks whose interests and behaviors align perfectly with what we offer.” She said, this targeted approach isn’t just about saving money on ads; it’s about hitting the bull’s eye with our messaging, which has seriously upped our lead quality and conversion rates.
Then there’s competitive benchmarking. According to Rupika, with meta ads, we can peek behind the curtains of our competitors’ ad strategies, check out their performance metrics and learn from their wins and losses. This information isn’t just interesting; it’s invaluable for fine-tuning our own tactics, staying ahead of the curve, and standing out in a crowded market, says Rupika.
And let’s not forget the AI funnels. She also said that, Meta ads also give us the tools to guide potential customers through every step of their journey, from first glance to final purchase. With different ad formats and targeting options, we can tailor our messaging to each stage, keeping folks engaged and nudging them closer to hitting that “buy now” button.
The quantifiable success of integrating meta ads into our marketing strategy is evidenced by achieving a 4-8x ROAS. This metric not only underscores the cost-effectiveness of our campaigns but also highlights the superior capability of meta ads to drive revenue growth compared to traditional advertising methods. The substantial increase in ROAS reflects the strategic alignment of ad spend with actual business outcomes, affirming the value of investing in meta advertising.
Through precise targeting, insightful competitive benchmarking, and effective funnel optimisation, meta ads provide a comprehensive toolset for achieving and sustaining business growth.
In the last, Rupika also said that this 3 ways advertising on meta has proven to be the right way for her company to reach its customers.