Most small businesses are basically marketers by necessity. Most of the time they are so busy running the show that they find it difficult to run and manage their marketing campaigns.
Automation helped by artificial intelligence plays an important role in managing their campaigns. The most common areas where small and medium businesses can take the help of AI and technologies are social media, content and email campaigns.
Businesses can typically put marketing tasks like reminder texts, social media posts and welcome emails to auto pilot. That has many advantages, the main one being it saves a lot of time for the businesses to focus on all other aspects of business. Once they become more adept, they can use technology to send personalised campaigns that are a better tool for increasing customer engagement and driving sales.
However, automation becomes more powerful when combined with AI. AI helps in understanding what individual customers are looking for, and can help in understanding their behaviour and preferences to be able to recommend the best content, channel and the time to send a message.
AI is smart enough to understand what individual customers are looking for, and it can draw on their behaviour and preferences to recommend the best content, channel, and time to send a message. If you are a small business owner, the type of personalisation is important because it will help you send the right message, at the right time to the right people. Tools like Constant Contact which is a AI-driven tool, a message can be drafted and sent out automatically.
Constant Contact Software:
Constant Contact is one such software that helps develop programmes for subject line testing, spam filers, automated triggers for welcome emails and abandoned cart reminders.
Further, the company is expanding the ways in which it uses the technology further. It is helping the customers in creating an email campaign. The company has created its first multi-channel AI content generator built for small businesses and non-profit organisations. This has enabled the customers to create an entire email template very fast and also provide unique tone and tenor. It is also personalised for each customer. Constant Contact has also created new automations that draw on dozens of new automations that determine the best time and channels to send the messages.
A survey has found that the more automation and AI these SMBs adopt, the more refined their marketing strategies become.
Small businesses should make use of AI for multiple areas, but its use in marketing has the highest potential for small companies.
