Brand building is a difficult Process. It is a process that implies using direct advertising campaigns to boost brand awareness, promote specific product and establish connections.
Let’s see how some of these companies built a brand for themselves
Nykaa founded by Falguni Nayar in 2012 has become India’s top beauty brand by mixing digital tactics with physical stores.
It has been able to build a strong brand by involving its customers on the social media platforms like Instagram and Facebook. Through these 2 mediums it has built a lively community of beauty lovers.
Working with influencers is another big part of Nykaa’s plan. It has also collaborated with experts on social media that help Nykaa reach more people. The partnerships with local businesses make Nykaa seem more genuine and trustworthy to the shoppers.
Also its content marketing is very strong. They create all sorts of useful and interesting stuff from makeup tutorials to reviews and tips. This makes Nykaa a go-to brand for beauty tips.
Mixing online and offline shopping has been a smart move for Nykaa. Even though it started online, Nykaa has opened physical stores that are being used as major platforms for beauty advice.
In short, Nykaa’s has achieved hug success in building a successful brand within a short time. It has proved how digital ideas, social media, influencer collaborations and good content can make a strong brand.
Nizam’s is an old restaurant brand that has come to be associated with Kathi rolls and kebabs. For the owner of the restaurant chain, Sumeet Chugh, building a brand entails time, effort and perseverance. Building a brand for Nizam’s group meant developing credibility by giving quality food and value for money. Further, the company has not advertised online ever but depended on micro advertising with the neighbourhood magazine called Samvada.
According to Sumeet, one of the most important qualities besides a good product is to have an indomitable spirit. Life and the ever changing business environment is bound to throw challenges at you every day, and how strong and resilient you are, will determine whether you can build a brand or not. At the same time do not compromise on the quality of your product while regularly taking feedback from your customers/guests. In today’s date, with businesses having multiple outlets, your physical presence at each outlet might not be possible but don’t shy away from a personal touch and visit the outlets as often as possible.
Moxie Beauty is a new company based out of Gurugram that deals in specialised hair treatments. It started its operations last year and it’s already on its way to achieving satisfactory revenues. According to the CEO of the company, Rupika TL said that it has a social media strategy that focuses on educating, demonstrating and fun content on hair care. They try to take their customers behind the scenes on what they spend their money on.
Customer satisfaction is also very important for Moxie. So they speak to customers regularly for feedback. This helps them improve their products according to customers’ needs.
Messaging is crisp – They don’t say too many things or make vague promises.
Finally who they are building for is very clear: They are clear that they are targeting:
a. young Indians who have started figuring out why personal care is important to them and willing to spend on it.
b. Women who are experimental and are embracing their natural beauty instead of resorting to chemical treatments
