‘We are looking at increasing our revenue by 20% every year’
She always wanted to do something unique in beauty. However, things took an unexpected turn when she was diagnosed with an auto-immune skin disorder (Lupus), and that’s when her journey as a face yogic began. Today, House of Beauty is one of India’s prominent D2C skincare brands. Her non-invasive methods and trademark 1-min Vibhuti massage have helped many get their glow game on non-invasively. Here’s a quick chat.
Tell us something about your brand, House of Beauty.
When I moved from Dubai to Delhi 12 years ago, I was detected by an autoimmune skin condition called Lupus. At that time, India lacked a clean beauty company, and there were few beauty brands or skincare brands available that had a holistic approach. Every product I picked up was filled with sulfates and parabens. That’s why I launched a clean beauty, anti- ageing skincare brand for sensitive skin.
What were the challenges you faced when you started this business?
One of the first challenges that I faced and that I still face is the fact that people cannot believe that face yoga and natural skincare can give you such amazing results. But now, slowly through the years, through client testimonies, through research, all of that is surfacing. At House of Beauty, when we created the right formulas, we ensured that you see results within three months. In India, it is very difficult for a woman to surface. While there are a lot of government initiatives that assist us in every small detail, from getting work done by a male coworker to directing the packaging team to give instructions, there are small hurdles and challenges along the way. It is two times harder for a woman to succeed than a man, and in our country, that reality, unfortunately, still prevails.
How can face yoga help those who don’t want to spend on invasive beauty techniques?
Face yoga is one of the most beautiful anti-ageing face lifting, muscle toning, and tightening treatments. You do not need to spend thousands on expensive creams; even simple oil will do. And if you don’t want to spend even on the oil, you can use ghee. My one-minute massage is magical and will show results within a month. And that is where a non-believer becomes a believer, and his journey into face yoga starts.
What are your expansion plans?
We hope to expand our wellness center across cities, starting with Mumbai, Bangalore, Calcutta, and Jaipur. We’ve also launched Salon House of Beauty, a quick-service salon with face yoga facials. So we’re looking at franchising that segment. Apart from this, we’re looking at increasing our online sales and revenue by 20% year over year.
